While looking for espresso as I explored the streets of Bangkok, I found a sign inside a shopping mall pointing me in the direction of a place called Black Canyon Coffee. With a logo that seemed more fitting for Arizona than Thailand, my interest was peaked. I walked in the direction the sign was pointing, but did not find a coffee place.
I wasn’t ready to give up, so I exited the mall by the side so I could walk around front to find another sign. That is when I spotted their large sign up front. Take a look at the photo below. Look at how professional the photo is setup and then notice that the espresso coming out of the portafilter is almost white. That can’t be good. I decided to pass on trying Black Canyon Coffee. Did they take that photo when they were cleaning the equipment? I hope so.
One commenter suggested that this billboard may have been sun washed, which would explain the lack of color in the espresso shots. I would agree, but I saw this same photo a few times and it was the same color.
Wow. You missed one of the best cheap cafes in Thailand. Food is awesome, coffee is great and it’s cheap. Did nobody tell you not to go off a company’s advertising?
@Rachel – I am a coffee snob and one thing I’ve noticed is that I’ve NEVER seen a coffee place that uses poor print or web photography in their marketing that is capable of serving outstanding espresso.
Someone approved that photo for Black Canyon. That person clearly does not love espresso as much as me.
Black Canyon does pour a good espresso in my opinion. And it is not white.