Welcome to the New Critical MAS

After dealing with the branding problems with Coffee Hero, a friend pointed out that this blog had major problems as well.  It was too confusing.  The blog title MAS o Menos had nothing to do with the site.  There was a photo of a kid at the top, but the site had nothing to do with kids or even me as a little kid.  It was a blog, but it lacked a personality or theme to connect the various topics.  I also started to despise the look, since it was the same theme I used on Coffee Hero.

The first change I made was renaming the blog.  It is now called Critical MAS to match the domain name.   MAS o Menos means “more or less” in Spanish.  Since the site isn’t in Spanish, using the domain name is much clearer.  I also made it clear that MAS = Michael Allen Smith.

The second change was a new theme.  A fresh coat of pixel paint is always nice. 

Full view of the background, which is an HDR photo of Seattle by bonacheladas.

During the redesign, I thought about adding the best of the early blog posts (2000-2004) to the site.  I have over 1,200 blog posts on the Blogger server, which aren’t public.  Well, I should say I HAD over 1,200 posts.  After reading them, I came to the conclusion that they were awful.  They were too negative, too dated and poorly researched.  I deleted them all.

I hope you like the new Critical MAS and if you have any ideas to help me with my branding, please leave a comment.  I am also testing a new SPAM blocker that no longer requires you to do a math problem.